English Corner

Empowering the customer-centric strategy through sentiment analysis

25 aprilie 2017 |
Nu te mai uita la volumul de cuvinte cheie de cautare. Afla noua strategie SEO

Author: Alexandra Cernian – Lecturer, Faculty of Automatic Control and Computers Companies are turning to sentiment analysis to learn what customers think and to boost customer-centric strategies for sales and marketing campaigns. Predicting consumer behavior can be a difficult task, especially with significant amounts of data coming from so many and varied channels of communication, […]

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How gamification changed the rules of the game

12 martie 2017 | Articol de: Alexandra Cernian – Lecturer, Faculty of Automatic Control and Computers
One of the most succesful modern instruments for increasing the engagement level of employees is gamification

A recent survey conducted by Gallup shows that ,globally, 70% of employees are not engaged at their job. Moreover, a research conducted by Deloitte reveals that over 87% of HR managers and professionals are facing an increasing lack of engagement of employees. Why are employees different nowadays? The Gallup survey shows that only 30% of […]

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What leaders do not learn in school

8 martie 2017 | Articol de: Constantin Măgdălina, Emerging Trends and Technologies Expert
Leaders should rely on two sets of correlated behaviors: engaging their colleagues and executing the strategy.

No business objective will be achieved unless the desired parameters are related to the dreams, wishes and personal aspirations of employees. Why? Because it is set to achieve a target that has no connection with employees, but most of the time with the KPI’s agenda of the management. Strategies that do not account for people […]

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Customer relationship – a never ending story

3 martie 2017 | Articol de: Constantin Măgdălina, EmergingTrends & Tehnologies Expert
A new chorus has cast a spell over the business world: "customer relationship".

The spell of desires A new chorus has cast a spell over the business world: „customer relationship”. Sometimes real, other times mimicked, the relationship with the consumer is often limited to the statement „we care about you”. Obviously, this overtly concern reveals an economic interest natural for any activity that aims to yield profit. „The […]

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Don’t ignore your personal brand

28 februarie 2017 | Articol de: Elena Badea - Marketing Strategy Consultant
Where cultural models favours the individual and then the community, the personal brand derives from the right of expression.

Why is it good for you to build your personal brand? Because it is your right to define you as an individual. Where cultural models favours the individual and then the community, the personal brand derives from the right of expression. When you have the freedom to express who you are and what’s important to […]

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Authentic marketing, the way to the digital consumer

10 ianuarie 2017 | Articol de: Elena Badea - Marketing Strategy Consultant
Cel mai mare pericol al erei digitale

There are some questions which marketers put themselves every day in marketing departments. Their torment is understandable given the changes technology has brought into our personal and professional life in recent years. Is there a gap between marketing and consumer? How long will traditional marketing still work? What channels can we use to communicate effectively […]

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Mitiska Reim continues European expansion

28 septembrie 2016 |
Mitiska REIM has today announced its continued expansion in Europe

Mitiska REIM, the leading specialist investor in European retail parks, has today announced its continued expansion in Europe, through its entry into the Spanish market with the acquisition of Portal Mediterraneo retail park in Vinaroz (approx. 200 km south of Barcelona). In addition, Mitiska REIM has announced the appointment of Christophe Mouton as Head of […]

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New York Times bestselling author in Bucharest

18 aprilie 2016 |
Ron Kaufman: Autorul bestseller-ului Cultura Serviciilor Superioare - la București

Ron Kaufman, the author of the New York Times bestseller Uplifting Service and 14 other books on service, business and inspiration is coming to Bucharest on June 10 2016. During Ron’s travel in Bucharest he would be hosting a workshop for business leaders of Romania. The workshop would be happening on June 10, 2016 at […]

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Radu Stănescu: Open communication with clients, the best tactic in launching new products

31 martie 2016 |
Radu Stănescu: Open communication with clients, the best tactic in launching new products

The 1tedjob.com platform, is a virtual recruiting space for companies and candidates. The novelty it brings in the Romanian HR market is the capacity of this website, through its elaborate recruitment instruments, to facilitate the hiring process for both companies and potential employees. We have spoken with Radu Stanescu, the founder of this platform, about […]

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Productivity – To Have or Have Not?

30 decembrie 2015 | Articol de: Eugeniu D. MIHAI, Business Development Manager – Wave Division Group
Umorul este excelent in afaceri

I have been recently asked to share my perspective on why some people are more productive than others, or why the same person can have various levels of productivity. And most of all, how can a manager maximize the productivity of his /her people, in a sustainable way? In all honesty, I have found that […]

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Best practices to boost your daily productivity

19 noiembrie 2015 |
best practices to boost your productivity

Many people live under the impression that punching in as many hours per day as possible is the proof that they are being very productive. Simple mathematical calculus can be used to prove that long hours have nothing to do with that,, on the contrary, a busy schedule can hold you back from giving the […]

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Is MBA the best education for career advancement?

29 octombrie 2015 |

2015 is the most optimistic year for the MBA job market according to both business schools and employers. A number of recent studies – most notably the Graduate Management Admission Council (GMAC) 2015 Prospective Student Report – indicate that MBA education has established itself as the go-to place for prospective students who wish to progress their […]

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HR in Shared Services & Outsourcing Forum 2015

27 octombrie 2015 |
HR in Shared Services & Outsourcing Forum 2015

 The first event exclusively dedicated to HR in Shared Services & Outsourcing Industry The English business magazine The Diplomat–Bucharest organizes HR in Shared Services & Outsourcing Forum 2015, the first event exclusively dedicated to HR in Shared Services & Outsourcing Industry in Romania, on October 28, 2015, at InterContinental Hotel Bucharest, Ronda hall. Romania’s Shared […]

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Suzan Claesen (CrowdyHouse): Stores should learn to offer the client an experience, not just products

15 octombrie 2015 |

by Olivia Vereha This article is part of a series of interviews with successful entrepreneurs in Europe and not only, series meant to help you by revealing as many things as possible about the strategies, tactics and management ideas drawn from founding stories about companies which managed to build a path, through innovation and dedication. #startupseries ”CrowdyHouse […]

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One Great Success Step for Small and medium businesses

12 octombrie 2015 | Articol de: Ajay Rathore, PR & Communication Manager Customer Focus and Elena Calin, Coach & Service Culture Consultant, Customer Focus
One Great Success Step for Small and medium businesses

Nowadays there are many SMEs out there which are working hard day and night to compete in this market and to deliver the best products to their customers. But in today’s world it is very difficult to have the best product in your catalogue, when there are so many providers coming with so many new […]

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On entrepreneurship and the sharing economy with JustPark founder Anthony Eskinazi and CEO Alex Stephany (Interview)

14 septembrie 2015 | Articol de: Olivia Vereha
Alex Stephany (left) and Anthony Eskinazi (right)

We invite you to read the first material in a series of interviews with successful entrepreneurs in Europe and not only, series meant to reveal as many things as possible about the strategies, tactics and management ideas drawn from founding stories about companies which managed to build a path, through innovation and dedication.   JustPark […]

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Boost Your Happiness by Saying Thank You-the Right Way

6 iulie 2015 |

by Ph.D. Dr. Geil Browning, Emergenetics International Saying thank you isn’t just the right thing to do. It’s also a boon to your well-being. Brain studies suggest that the capacity to experience positive emotions may be fundamental to human flourishing. Shawn Achor, a leading speaker on positive psychology, focuses on the idea of positivity in the […]

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Graeme Kirkup: “If I tell you something, it is true to me. But if you discover it, it becomes true to you”

31 mai 2015 |

by Rodica Nicolae, editor-in-chief Graeme Kirkup, Director of Sales and Marketing, Business Today Simulations, Johannesburg Area, South Africa, is a trainer and a consultant for Interact. He has 22 years experience in building and managing teams in an international sales and marketing environment across various industry sectors. Possess solid qualifications and the required experience to […]

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How to Turn Your Big Idea Into a Reality

5 ianuarie 2015 |

by Ph. D. Dr. Geil Browning, Emergenetics International Have you tried scoring a ticket to a TED or TEDx event in your area? If so, you’ll agree with me that it’s virtually impossible to do; they sell out in minutes all across the country. And to think, these fantastic events are really just three hour storytelling […]

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Attention Leaders: Embracing Your Softer Side Makes You Stronger!

8 decembrie 2014 |

de Ph.D. Dr. Geil Browning, Emergenetics International More women in the workplace boosts empathy and flexibility, too. Women now make up 50 percent of America’s workforce. More women than men graduate from college and earn advanced degrees. As a woman who started a business and got a Ph.D. while raising three sons, this shift is […]

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