English Corner

Romanian companies activate an investment preservation instinct

13 octombrie 2017 |

In the second half of 2017,  companies have made significant adjustments to previously projected figures for turnover, profit, employee numbers, salary levels and investments for this year, according to the survey report „Business evolution in 2017” released by Valoria. The percentage of companies expecting negative profits is now 20% compared to only 6% at the […]

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Advertising in the mobile gaming world

21 septembrie 2017 | Articol de: Constantin Măgdălina, Emerging Trends & Technologies Expert
Advertising in the mobile gaming world

„Doing business without advertising is like winking at someone in the dark. You know what you’re doing, but nobody else does.” That’s a well-known saying in advertising. This saying is all the more relevant to the gaming industry. A good game without advertising is like trying to seduce an audience who does not even know […]

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Trends in business leadership in 2017

11 septembrie 2017 | Articol de: Constantin Măgdălina, Emerging Trends & Technologies Expert
Trends in business leadership in 2017

Leadership is a central theme in the business world. Its definition evolves. The stylistics of his practice evolves too. Role model leaders known to the public are associated with great successes, they trace typologies that are wanted to be replicated, sometimes underlying trends in leadership. The research company Development Dimensions International shows in a survey […]

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3 ways in which artificial intelligence will automate recruitment

8 septembrie 2017 | Articol de: Alexandra Cernian – Lector universitar, Facultatea de Automatică și Calculatoare
3 ways in which artificial intelligence will automate recruitment

The most important thing managers and leaders do in an organization is to hire the right people for the right job. At the moment, the recruitment process has become very dynamic and is constantly changing. In addition to finding and evaluating candidates, companies have to differentiate each other through their own brand, candidate experience, and […]

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Trends in social media marketing by industry sector

4 septembrie 2017 |
Trends in social media marketing by industry sector

The power of social networks for the mix of marketing and communication is obvious. The transformations in this field have been constant and very dynamic in the past 7 years. Businesses of all sizes have adopted more social media marketing tools. The number of platforms used by companies has increased from year to year as […]

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EX – a new experience your company needs to work on

13 iulie 2017 | Articol de: Olivia Vereha
EX - the new experience your company needs to work on

When it comes to onboarding new hires, the perspectives are very different on what the best practices really are. Some companies prefer to throw the employee ”into the wild” and see if he can take the heat, find his peers, join the village and establish his residence. Others design complex onboarding processes, guiding the new […]

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Empowering the customer-centric strategy through sentiment analysis

25 aprilie 2017 |
Nu te mai uita la volumul de cuvinte cheie de cautare. Afla noua strategie SEO

Author: Alexandra Cernian – Lecturer, Faculty of Automatic Control and Computers Companies are turning to sentiment analysis to learn what customers think and to boost customer-centric strategies for sales and marketing campaigns. Predicting consumer behavior can be a difficult task, especially with significant amounts of data coming from so many and varied channels of communication, […]

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How gamification changed the rules of the game

12 martie 2017 | Articol de: Alexandra Cernian – Lecturer, Faculty of Automatic Control and Computers
One of the most succesful modern instruments for increasing the engagement level of employees is gamification

A recent survey conducted by Gallup shows that ,globally, 70% of employees are not engaged at their job. Moreover, a research conducted by Deloitte reveals that over 87% of HR managers and professionals are facing an increasing lack of engagement of employees. Why are employees different nowadays? The Gallup survey shows that only 30% of […]

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What leaders do not learn in school

8 martie 2017 | Articol de: Constantin Măgdălina, Emerging Trends and Technologies Expert
Leaders should rely on two sets of correlated behaviors: engaging their colleagues and executing the strategy.

No business objective will be achieved unless the desired parameters are related to the dreams, wishes and personal aspirations of employees. Why? Because it is set to achieve a target that has no connection with employees, but most of the time with the KPI’s agenda of the management. Strategies that do not account for people […]

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Customer relationship – a never ending story

3 martie 2017 | Articol de: Constantin Măgdălina, EmergingTrends & Tehnologies Expert
A new chorus has cast a spell over the business world: "customer relationship".

The spell of desires A new chorus has cast a spell over the business world: „customer relationship”. Sometimes real, other times mimicked, the relationship with the consumer is often limited to the statement „we care about you”. Obviously, this overtly concern reveals an economic interest natural for any activity that aims to yield profit. „The […]

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Don’t ignore your personal brand

28 februarie 2017 | Articol de: Elena Badea - Marketing Strategy Consultant
Where cultural models favours the individual and then the community, the personal brand derives from the right of expression.

Why is it good for you to build your personal brand? Because it is your right to define you as an individual. Where cultural models favours the individual and then the community, the personal brand derives from the right of expression. When you have the freedom to express who you are and what’s important to […]

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Authentic marketing, the way to the digital consumer

10 ianuarie 2017 | Articol de: Elena Badea - Marketing Strategy Consultant
Cel mai mare pericol al erei digitale

There are some questions which marketers put themselves every day in marketing departments. Their torment is understandable given the changes technology has brought into our personal and professional life in recent years. Is there a gap between marketing and consumer? How long will traditional marketing still work? What channels can we use to communicate effectively […]

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Mitiska Reim continues European expansion

28 septembrie 2016 |
Mitiska REIM has today announced its continued expansion in Europe

Mitiska REIM, the leading specialist investor in European retail parks, has today announced its continued expansion in Europe, through its entry into the Spanish market with the acquisition of Portal Mediterraneo retail park in Vinaroz (approx. 200 km south of Barcelona). In addition, Mitiska REIM has announced the appointment of Christophe Mouton as Head of […]

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New York Times bestselling author in Bucharest

18 aprilie 2016 |
Ron Kaufman: Autorul bestseller-ului Cultura Serviciilor Superioare - la București

Ron Kaufman, the author of the New York Times bestseller Uplifting Service and 14 other books on service, business and inspiration is coming to Bucharest on June 10 2016. During Ron’s travel in Bucharest he would be hosting a workshop for business leaders of Romania. The workshop would be happening on June 10, 2016 at […]

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Radu Stănescu: Open communication with clients, the best tactic in launching new products

31 martie 2016 |
Radu Stănescu: Open communication with clients, the best tactic in launching new products

The 1tedjob.com platform, is a virtual recruiting space for companies and candidates. The novelty it brings in the Romanian HR market is the capacity of this website, through its elaborate recruitment instruments, to facilitate the hiring process for both companies and potential employees. We have spoken with Radu Stanescu, the founder of this platform, about […]

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Productivity – To Have or Have Not?

30 decembrie 2015 | Articol de: Eugeniu D. MIHAI, Business Development Manager – Wave Division Group
Umorul este excelent in afaceri

I have been recently asked to share my perspective on why some people are more productive than others, or why the same person can have various levels of productivity. And most of all, how can a manager maximize the productivity of his /her people, in a sustainable way? In all honesty, I have found that […]

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Best practices to boost your daily productivity

19 noiembrie 2015 |
best practices to boost your productivity

Many people live under the impression that punching in as many hours per day as possible is the proof that they are being very productive. Simple mathematical calculus can be used to prove that long hours have nothing to do with that,, on the contrary, a busy schedule can hold you back from giving the […]

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Is MBA the best education for career advancement?

29 octombrie 2015 |

2015 is the most optimistic year for the MBA job market according to both business schools and employers. A number of recent studies – most notably the Graduate Management Admission Council (GMAC) 2015 Prospective Student Report – indicate that MBA education has established itself as the go-to place for prospective students who wish to progress their […]

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HR in Shared Services & Outsourcing Forum 2015

27 octombrie 2015 |
HR in Shared Services & Outsourcing Forum 2015

 The first event exclusively dedicated to HR in Shared Services & Outsourcing Industry The English business magazine The Diplomat–Bucharest organizes HR in Shared Services & Outsourcing Forum 2015, the first event exclusively dedicated to HR in Shared Services & Outsourcing Industry in Romania, on October 28, 2015, at InterContinental Hotel Bucharest, Ronda hall. Romania’s Shared […]

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Suzan Claesen (CrowdyHouse): Stores should learn to offer the client an experience, not just products

15 octombrie 2015 |

by Olivia Vereha This article is part of a series of interviews with successful entrepreneurs in Europe and not only, series meant to help you by revealing as many things as possible about the strategies, tactics and management ideas drawn from founding stories about companies which managed to build a path, through innovation and dedication. #startupseries ”CrowdyHouse […]

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