What do the Romanian executives think about digitalization

What do the Romanian executives think about digitalization

Assignment of digitalization responsibility

Among the companies in Romania, 66% decided not to give the responsibility of the digital business development to a top management leader, and 35% of the general managers say there is not enough top management expertise to assess and develop a digital business model. Asked if they expect digitization to change their company significantly over the next 3-5 years, 44% of executives and 53% of managers say yes.

In this context, what are the specific measures that company managers take to manage digital transformation? The answer of CEOs regarding which digital products or services they plan to adopt to generate 10% more revenue over the next 5 years are the following: intelligent operational management systems (77%), big data and data analytics (67%) and Internet-connected devices (57%).

Benefits and challenges of digitization

Respondents from the top management of Romanian companies see the following three key benefits of digitalization: process simplification (63%), improved decision-making using data analytics (36%) and better operational efficiency of the company (35%). However managers have a different perspective and look for other key benefits: better company performance measurement (55%), cost reduction (48%) and improvement of operational efficiency (35%).

In terms of challenges, the three most important for CEOs are the following: resistance to change (59%), perception of „no digital consumers” (58%) and lack of digital competences among employees (31%). The top barriers to digital transformation seen by managers are the following: the belief that they have no „digital” consumers (48%), low digitization potential in their industry (27%) and resistance to change (21%).

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