The main 5 trends of 2019 in digital marketing

Scrierea corecta a unui plan de marketing care sa functioneze
  1. Voice becomes the search tool in marketing

Many sources estimate that by 2020, half of all search queries will be voice-based. That’s why marketers and brands are beginning to be interested in this trend. Voice recognition technology helps consumers of all ages to conveniently search for the products or services they need. The potential that this technology opens, not only for sales, but also for customer relationship, purchasing assistance, after-sales support, is huge. For now, most voice searches are based on utility – people use it when they have their hands busy or when they drive. For Romanian users a big limitation is given by the development of Romanian language technology for voice search. But as technology advances, consumers all over the world will become more accustomed to using voice search.

  1. Virtual reality and augmented reality

Most often, games are the way people understand virtual and augmented reality (VR and AR). But there is also an extraordinary opportunity for brands to use these technologies to improve customer experience. IKEA, for example, in 2016 launched IKEA Virtual Reality Kitchen, a shopping VR application that allows users to experience the appearance of a personalized kitchen in virtual reality. Many other big brands like Volvo, Adidas, Coca-Cola, McDonald’s have experimented with virtual reality by offering new experiences to customers. In Romania, IT companies have made applications that allow new employees or candidates to take a virtual tour of the firm’s offices. The potential of these applications for all stages in the development cycle of a brand remains huge. That’s why we hope to see more and more campaigns or activations that include these technologies, especially in retail and FMCG.

  1. Artificial Intelligence and Machine Learning

We want brands in Romania to follow the global trend and begin experimenting with applications based on artificial intelligence and machine learning. From chatbots to the automation of marketing processes, these technologies find applications that bring customer satisfaction. Through these technologies, customer-centric marketing will move to a new level. Because using these technologies allows a better analysis of buying behaviors and creating an improved customer profile, brands will use them to create customization strategies. Brands in Romania who will know how to take advantage of the excellent human capital that IT firms have, the creativity and knowledge of the software engineers here will be able to quickly capitalize on this trend at reasonable costs. The necessary and enough condition is to have a business vision that consistently incorporates AI and ML technologies into company’s client-centered strategy.

Today, to be competitive and efficient, it is vital for the digital marketing specialist to keep up with the trends, to get acquainted with the latest developments in the field and to identify the opportunities and at the same time to find solutions to the market challenges.

Foto: Pixabay

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