Tag: value

Content strategy as a bridge between marketing and sales

15 februarie 2018 | Articol de: Gabriela Streza, Business Development Director, Valoria
Content strategy as a bridge between marketing and sales

The growing need to integrate sales and marketing functions with companies has been long discussed within companies. Customers expect an excellent experience at all contact points with the company and throughout the purchase process, and 60% -70% of this process is online. This makes it increasingly difficult to divide the different stages of the client’s […]

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