Tag: customer

3 key elements for sustainable growth as start-ups

26 martie 2018 | Articol de: Gabriela Streza, Business Development Director, Valoria
3 key elements for sustainable growth as a start-up

Every day there are hundreds of start-ups being born. Some of them are lucky and get quickly successful in the market. Consequently, they decide rather early to hire more sales agents than the normal business development cycle. Why not? The demand is big and needs to be served. But this approach skips through several important […]

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Content strategy as a bridge between marketing and sales

15 februarie 2018 | Articol de: Gabriela Streza, Business Development Director, Valoria
Content strategy as a bridge between marketing and sales

The growing need to integrate sales and marketing functions with companies has been long discussed within companies. Customers expect an excellent experience at all contact points with the company and throughout the purchase process, and 60% -70% of this process is online. This makes it increasingly difficult to divide the different stages of the client’s […]

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5 steps to make your company more focused on the customer

8 ianuarie 2018 | Articol de: Elena Badea, Managing Partner, Valoria Business Solutions
5 steps to make your company more focused on the customer

Although focusing on the customer is not a new concept, it has become more and more relevant. Customer focus is a strategy that aligns the development and delivery of the company’s products around consumer needs. In the context of digital business transformation, and digital marketing, understanding and shaping the customer experience brings many benefits that […]

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Santa Claus in economy

22 decembrie 2017 | Articol de: Constantin Măgdălina, Expert, Emerging Trends & Technologies
Santa Claus in economy

Consecrated as a jolly old man who brings gifts to the little ones, Santa Claus is an inspiring symbol. It is a relationship capital that we invest in others by simply giving gifts. An economy of circumstance is born that has its own rules. We give and receive on the basis of a reciprocal behavior […]

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Which are the most client centric industries in Romania?

14 decembrie 2017 | Articol de: Constantin Măgdălina, Expert, Emerging Trends & Technologies
Which are the most client centric industries in Romania?

In the digital era, consumer experience decides the business champions. Companies that manage the relationship with the consumer at all points of contact with the consumer will become market leaders. Industries that make the consumer experience the number one focus in their organizational culture, organizational structures and process design, will generate added value for the […]

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Customer relationship – a never ending story

3 martie 2017 | Articol de: Constantin Măgdălina, EmergingTrends & Tehnologies Expert
A new chorus has cast a spell over the business world: "customer relationship".

The spell of desires A new chorus has cast a spell over the business world: „customer relationship”. Sometimes real, other times mimicked, the relationship with the consumer is often limited to the statement „we care about you”. Obviously, this overtly concern reveals an economic interest natural for any activity that aims to yield profit. „The […]

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Autorul bestseller-ului Cultura Serviciilor Superioare – la București

18 aprilie 2016 |
Ron Kaufman: Autorul bestseller-ului Cultura Serviciilor Superioare - la București

Ron Kaufman, autorul bestseller-ului New York Times, Cultura Serviciilor Superioare (Uplifting Service) și a altor 14 cărți despre servicii, business și inspirație, vine la București, pe 10 iunie 2016. Pe durata vizitei lui Ron în București, el va susține un workshop pentru liderii de business din România. Workshop-ul va avea loc pe 10 iunie 2016, […]

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New York Times bestselling author in Bucharest

18 aprilie 2016 |
Ron Kaufman: Autorul bestseller-ului Cultura Serviciilor Superioare - la București

Ron Kaufman, the author of the New York Times bestseller Uplifting Service and 14 other books on service, business and inspiration is coming to Bucharest on June 10 2016. During Ron’s travel in Bucharest he would be hosting a workshop for business leaders of Romania. The workshop would be happening on June 10, 2016 at […]

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One Great Success Step for Small and medium businesses

12 octombrie 2015 | Articol de: Ajay Rathore, PR & Communication Manager Customer Focus and Elena Calin, Coach & Service Culture Consultant, Customer Focus
One Great Success Step for Small and medium businesses

Nowadays there are many SMEs out there which are working hard day and night to compete in this market and to deliver the best products to their customers. But in today’s world it is very difficult to have the best product in your catalogue, when there are so many providers coming with so many new […]

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“Amprenta emoțională” a experienței clientului pusă în lumină de GfK

3 aprilie 2015 |

Cele mai multe companii știu că satisfacția nu aduce neapărat loialitate, fapt reconfirmat recent de GfK printr-un studiu global R&D care a arătat că legătura dintre nivelul de satisfacție a clienților și loialitatea față de o companie este slabă, având valori aproape de 40%. GfK a identificat un nou indicator legat de experiența clientului care […]

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