Intesa Sanpaolo Bank, subsidiara din România a Grupului Intesa Sanpaolo – lider în Italia și unul dintre cele mai solide grupuri bancare din Europa – o numește pe Gabriela Simion în funcția de Director General Adjunct și Șef al Diviziei de Retail, urmând procedura de autorizare din partea Băncii Naționale a României. În noua poziție, […]
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What the client wants, the executives must implement – so it seems to be the commercial relationship nowadays. Empowered with decision-making within the company, executives are guided by customer feedback. The disintermediation that the internet and technology have generated has given customers the power to choose, and the information asymmetry that once was for the […]
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Every day there are hundreds of start-ups being born. Some of them are lucky and get quickly successful in the market. Consequently, they decide rather early to hire more sales agents than the normal business development cycle. Why not? The demand is big and needs to be served. But this approach skips through several important […]
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The growing need to integrate sales and marketing functions with companies has been long discussed within companies. Customers expect an excellent experience at all contact points with the company and throughout the purchase process, and 60% -70% of this process is online. This makes it increasingly difficult to divide the different stages of the client’s […]
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Although focusing on the customer is not a new concept, it has become more and more relevant. Customer focus is a strategy that aligns the development and delivery of the company’s products around consumer needs. In the context of digital business transformation, and digital marketing, understanding and shaping the customer experience brings many benefits that […]
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Consecrated as a jolly old man who brings gifts to the little ones, Santa Claus is an inspiring symbol. It is a relationship capital that we invest in others by simply giving gifts. An economy of circumstance is born that has its own rules. We give and receive on the basis of a reciprocal behavior […]
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In the digital era, consumer experience decides the business champions. Companies that manage the relationship with the consumer at all points of contact with the consumer will become market leaders. Industries that make the consumer experience the number one focus in their organizational culture, organizational structures and process design, will generate added value for the […]
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The spell of desires A new chorus has cast a spell over the business world: „customer relationship”. Sometimes real, other times mimicked, the relationship with the consumer is often limited to the statement „we care about you”. Obviously, this overtly concern reveals an economic interest natural for any activity that aims to yield profit. „The […]
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Ron Kaufman, autorul bestseller-ului New York Times, Cultura Serviciilor Superioare (Uplifting Service) și a altor 14 cărți despre servicii, business și inspirație, vine la București, pe 10 iunie 2016. Pe durata vizitei lui Ron în București, el va susține un workshop pentru liderii de business din România. Workshop-ul va avea loc pe 10 iunie 2016, […]
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Ron Kaufman, the author of the New York Times bestseller Uplifting Service and 14 other books on service, business and inspiration is coming to Bucharest on June 10 2016. During Ron’s travel in Bucharest he would be hosting a workshop for business leaders of Romania. The workshop would be happening on June 10, 2016 at […]
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Nowadays there are many SMEs out there which are working hard day and night to compete in this market and to deliver the best products to their customers. But in today’s world it is very difficult to have the best product in your catalogue, when there are so many providers coming with so many new […]
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Cele mai multe companii știu că satisfacția nu aduce neapărat loialitate, fapt reconfirmat recent de GfK printr-un studiu global R&D care a arătat că legătura dintre nivelul de satisfacție a clienților și loialitatea față de o companie este slabă, având valori aproape de 40%. GfK a identificat un nou indicator legat de experiența clientului care […]
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