Articol de: Elena Badea, Managing Partner, Valoria Business Solutions
What are the elements of success in employer branding?
- Preparation – Clarifying the real values of the company, reinforcing them through behaviors and decisions of the management, stopping the implicit or explicit rewarding of toxic behaviors.
- Diagnosis – Correctly identifying the stage from which we start with the employer brand (very negative, slightly negative, neutral, slightly positive) and communicating within the company the decision that we want to make a change with beneficial effects.
- Involvement – Crowdsourcing the process of employer value proposition to include all the people in the company. Internal communication tools must be adopted to make this process as transparent, honest and inclusive as possible.
- Commitment – Quick take-over at the management team level of the new, changed, improved behaviors to demonstrate honest attachment to the employer brand.
- Consistency and perseverance – Once it starts, the company should never stop building and communicating the employer brand, regardless of changes in the leadership or in other levels of the firm.
About the author
For 15 years Elena Badea was Director of Business Development and then Director of Marketing of an international company operating in Romania. She has extensive experience in business development, account management, corporate marketing, operational and digital marketing. She coordinated 45 research on the domestic business environment and entrepreneurship in Romania and was involved in training and coaching for managers and businessmen, but also in social responsibility projects and education. Elena publishes frequently articles and point of views and is invited as a speaker at numerous national conferences on current topics of marketing and business development.
About Valoria
Valoria Business Solutions is a company providing training, consulting and executive coaching services. The company’s mission is to transform the potential of teams and organizations into value. Competence, confidence, innovation and passion are the values that sustain us in everything we do. We believe in people, in their aspiration for personal and professional fulfillment, and their willingness to accelerate their potential. Learn more about us at: www.valoria.ro
