What do the Romanian executives think about digitalization

What do the Romanian executives think about digitalization

Romania has the chance to strengthen its economic performance if digital technology and solutions are integrated used by each of the companies. Only that technology investments and the implementation of digital solutions are decided by each company’s management. So, I asked the executives and managers of the companies in Romania what is their opinion about digitization. The answers provided by them in the study The barometer of digitalization in Romania, by Valoria consulting company, denotes differences of perception that are worthwhile.

The impact of digitization on the company

While 53% of executives say the business they manage was greatly influenced by digitization, only 39% of managers have this perception. On the opposite side, 13% of top executives believe their business was influenced by a small degree of digitization compared to 19% of managers.

When it comes to the company’s relationship with digitalization, 48% of Romanian business leaders are confident that they have the necessary knowledge and only 23% say they do not know about digitalization, while the percentage of companies in Romania which do not have a website or social media account is 58%.

The Impact of digital business models

In the opinion of 59% of business decision makers, digital business models have greatly changed their industry, but only 35% of managers have responded likewise. On the other hand, even if 70% of executives expect the digital business models to radically change their industry in the next 1-3 years, 52% of them say that the digital business tools, channels, and / or models are not the central component of the business strategy. Moreover, 89% of general managers and 80% of managers do not consider digital business models a threat to their company.

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