Articol de: says Elena Badea, Managing Partner Valoria, Daniel Drăgan, Managing Partner, Business Mark, Constantin Măgdălina, Emerging Trends and Technologies Expert
Automation of the HR function
In the recent years, HR has begun to shift from a transactional to a more transformational role with a truly strategic contribution to the company. In this evolution, an important contribution plays the technology which lifts the burden of routine processes from the shoulders of the HR team.
In 2017, 5 out of 10 respondents say they have a solution for automation of HR processes, 34% say they do not have but want to implement, and 15% say they do not have now and do not even intend to implement one.
Of the responding companies, 47% believe that the use of HR technology is of increased importance for the measurement of the department’s performance (ROI), 28% are undecided or believe it is only somewhat important, and 19% consider it is a key element for success.
Companies in Romania say the most important trends that can significantly change the HR function in the future are: mobile and social media applications (47% of companies), artificial intelligence (43%), political and economic developments (43%), and demographic change (42%).
„The survey «Trends and challenges in HR» is a mirror of the HR profession and a testimony from the top management about what the HR professionals represent for the company. The findings in the survey report show the reality of the strategic role the HR function plays in the Romanian companies. This survey asks tough questions on HR development and provides the HR professionals’ answers about who they are, what they do, how they cooperate with the top management of the company. Used to interview the candidates, the HR professional takes now an interview with the top management”, says Elena Badea, Managing Partner Valoria, co-author of the research.
This survey gauges the perceptions of top management executives and HR directors of the companies on the strategic challenges facing HR. The questionnaire, which received 207 answers, was applied between 6 September and 30 October 2017. The report presents a comparative analysis of the 2017 edition’s results with those of the 2016 edition. 15% of the respondents come from companies with more than EUR 100 million turnover, 10% of companies with a turnover of EUR 50-100 million, 17% of companies with a turnover of EUR 10-50 million, 32% with a turnover of EUR 1-10 million, and 26% under 1 million EUR turnover. 56% of the respondents are CHRO / HR Director / HR Manager, 13% are CEO / President / General Manager / Member of the Board of Directors, 8% are HR Business Partner. This survey was conducted with the support of Business Mark.
Valoria Business Solutions is a consulting, training, and coaching company. The mission of the company is to transform the potential of teams and organizations.
